1. What exactly is a Go‑to‑Market (GTM) strategy today? A GTM strategy is the coordinated plan a company uses to bring a product to its target segments, achieve sustainable revenue, and defend long‑term market position. In 2025, AI‑native companies are rewriting that playbook—outpacing non‑AI peers in late‑stage funnel conversion (56 % vs 32 % at $100 M+ ARR) and experimenting with […]
Tag: product manager
Project vs Product Manager: Which One Is Better?
Project managers and product managers are both holding vital responsibilities for companies across various industries. Most people think that these positions are not so different at all, and they consider that both positions are management roles. In this article, we are going to dig deeper into the primary functions of these roles under the title […]