1. What exactly is a Go‑to‑Market (GTM) strategy today? A GTM strategy is the coordinated plan a company uses to bring a product to its target segments, achieve sustainable revenue, and defend long‑term market position. In 2025, AI‑native companies are rewriting that playbook—outpacing non‑AI peers in late‑stage funnel conversion (56 % vs 32 % at $100 M+ ARR) and experimenting with […]
Author: Cemre Akkartal
FAQ: Guiding Your Company Toward Vertical Integration—A Project Manager & Systems Project Manager Playbook
1. What exactly is “vertical integration,” and why does a project manager need to understand it? Vertical integration means a firm controls multiple (or all) stages of its value chain—everything from raw‑material sourcing to manufacturing, distribution, and even after‑sales service. Done well, it tightens quality control, accelerates speed‑to‑market, insulates the company from supply‑chain shocks, and can […]
The Great Role Convergence: Why Tomorrow’s Corporate Leaders Want “Everything‑Engineers”
When the line between imagining a product and building it disappears, the talent who thrive are those who can do both. Imagine waking up to find your job description rewritten overnight: you’re still expected to ship clean code, but now you also own the product vision, draft the legal guardrails, crunch the customer data, and […]
10 Side‑Hustle Playbooks That Polish Your Project Craftsmanship (and Could Grow Into Full‑Blown Businesses)
Great project leaders don’t just clock in and out—they practice. The smartest of them pick side hustles that sharpen real‑world planning, execution, and stakeholder muscles while quietly building extra income. Below is the definitive, data‑driven listicle of gigs that strengthen core project competencies and have clear potential to evolve into stand‑alone careers or companies. Check […]
Europe’s $23 Billion AI Gigafactory Wave: A Job‑Hunter’s Field Guide
Welcome to Europe’s Next Industrial Gold Rush From Ireland’s lush Midlands to Poland’s Baltic coast, cranes are about to crowd the skyline. Brussels has earmarked €20 billion (~$23 billion) to seed four flagship AI gigafactories, and 76 proposals are already vying for a slice of the pie across 16 member states. For professionals who can tame megaproject chaos—from […]